Moms Debut Kid-Inspired Natural Bath and Beauty Products Co.
April 20, 2009 Kyriaki (Sandy) Venetis 
Graphic courtesy of Sparklehearts Co.
LOS ANGELES- As Hilary Orr’s two daughters got older, they became increasing less inclined to want to use natural or organic products. “They were always attracted to the really fun packaging from products that had all of these awful ingredients in them,” said Ms. Orr, who got together with her longtime friend, Darcy McMahon, to create Sparklehearts Co., a company with natural and organic products designed for kid appeal.
“There was nothing out there on the market that I could find that was fun and hip for the girls, and that was also natural and organic,” added Ms. Orr, who with Ms. McMahon went on a two-year journey of product development and culminated with the debut of Sparklehearts last month at the Natural Expo West tradeshow.
“We got a really great reaction. People really loved our products,” said Ms. Orr, talking about the company’s five product lines which consist of a shampoo, conditioner, hair detangler, body wash, and body lotion.
“With the Shine Shampoo, we wanted to put something a little different in, so we added a little pansy extract, which is a natural sun protectant. We kind of did that with all of our products, but for the shampoo I would like to add that it makes a really great lather, which is unlike a lot of other natural shampoos,” said Ms. Orr.