Urban Decay Receives PETA Honors for its Cruelty-Free Production Practices

The Urban Decay cosmetics in the photo are: (from left to right) Flipside Eyeshadow, Quickie XXX Shine Cooling Lip Gloss, Ransom Deluxe Eyeshadow, Eyeshadow Primer Potion, Big Fatty Mascara, Heavy Metal Glitter Eyeliner in Air Guitar, Lip Envy in Greedy, (in front) 24/7 pencils in Electric (turquoise blue) and Zero (black). Photo courtesy of Urban Decay.

NEWPORT BEACH, Calif. - Urban Decay Cosmetics has been honored with the Libby Award as best cruelty-free cosmetics company from peta2, the youth division of the animals rights organization People for the Ethical Treatment of Animals, based in Norfolk, Va.

“We asked our users on peta2, which range in age from 13 to 21 to nominate and then vote for their favorite companies, brands, celebrities, etc. for all of the different categories of the Libby Award. When it was time for our voting round, we had about 7,000 people vote and Urban Decay came out on top for best cruelty-free cosmetics company,” said Lara Sanders, assistant manager for youth marketing at PETA.

There were 30 Libby Awards this year, according to Ms. Sanders, which included: Best Vegan Shoes, Best Vegan Junk Food, Best Student Group, Best Hip-Hop Artist, and Person of the Year.

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