Toymaker Getting Ready to Unveil New All Natural Rubber-Based Educational Toys
June 9, 2009 Kyriaki (Sandy) Venetis 
Toddler developing cognitive and motor skills as she plays. Photo courtesy of ImagAbility.
EL DORADO, Calif.- ImagAbility, a developer and distributor of developmental toys and educational resources, will be launching a new line of products geared specifically for ages one to three. The new products called Weebabus will be stacking and rolling toys designed to help toddlers develop their vertical and horizontal cognitive and motor skills.
The Weebabu product lines will be introduced to the public at the American Specialty Toy Retailers Marketplace this June 14 through June 18 in Minneapolis.
“The forms and functions of the Weebabu products are similar to our WEDGiTS (stacking and building toys, designed for ages three and up), just the materials are different. Our standard WEDGiTS lines of products are made of hard plastic using high impact polystyrene. The Weebabu lines that we are talking about are made of a natural rubber and covered in a non-toxic nylon flocking,” said Rock McKinley, vice president of sales and marketing at ImagAbility.